Just plain old generic shoes from Target not good enough anymore? EasySpirit shoes? Only if Tara Subkoff designed them!

Plain old.. plain old just isn’t good enough for the masses anymore, it seems.

Take Payless Shoes, for instance:

Now that the bar has been reset, more and more mainstream brands have thought of ways to re-”design” their product and call lesser-known, but very promising designers onboard. Case in point: Laura Poretzky, the designer of Abaeté, a two year old label that started out as swimwear and quickly evolved into ready-to-wear, has just designed a capsule line of shoes for Payless.

While Laura Poretzky may not be a name that everyone throughout the country has heard of yet, she is a gifted new designer who caught the eye of Payless ShoeSource CEO Matt Rubel.

“We believe in supporting young, emerging talent and giving them an additional creative platform to bring their vision to life,” Rubel said via email. “We are looking for designers that have a pulse on what’s going on in contemporary fashion today. We found Laura’s work to be incredibly fashionable, yet understandable with a youthful spirit and great attitude. We believe this is well aligned with Payless and our focus to democratize accessory fashion and inspire fun fashion possibilities for women across America.” - Source

Can we expect a Louis Vuitton line of handbags at Walmart anytime soon? Eeek!